Hi!

My name is Caleb. I'm a brand designer creating artifacts that feel like a breath of fresh air and make us excited about the brands and systems and environments that we interact with.

I'm a firm believer that designed brands create moments of joy and connection that enrich existing products. But as time goes on and companies grow, brands can become limited or unimaginative, and lose consistency. My work involves nurturing identities through growth, expansion, and change without losing the energy and joy that they inspire. While I consider myself a generalist within my practice, I'm super excited about interactive, moving, and strategic design systems that inspire, whether on digital or traditional surfaces.