• 5539 Cafe

    Pop-up Identity

  • A down-to-earth, place-based identity for a cafe pop-up hosted by and for friends.

  • When my good friend Hikari approached me to do a casual home cafe where we invite a few good friends over and have good coffee and matcha, I knew this would be one of the few chances we'd be able to do something like this ever. So, to make it a little more special, we decided to go all out on the identity of our little event, transforming what could've been a casual hangout to something alive, that highlights the uniqueness of the time and space we were filling with lattes and daifuku and all the people we love.

  • Time
    Role
    Credits

  • 3 weeks
    Sole Designer
    Photography — Emma Tong

  • A logo pulling forms from the unique number plaque.
  • Handmade linoleum printing ensures that no one cup that is the same.

Preserving the spirit of DIY, while also elevating the beauty of hanging out with good friends.

Dropbox’s product visual strategy recently went through an update to introduce a more tactile, emotive faux 3D style. These new graphics appeared in marketing materials throughout 2024. This project explored how to bring this visual strategy into the in-product experience, bridging the gap between a library of assets, a fresh visual style, and the iconic Dropbox product.

Subhead

Dropbox’s product visual strategy recently went through an update to introduce a more tactile, emotive faux 3D style. These new graphics appeared in marketing materials throughout 2024. This project explored how to bring this visual strategy into the in-product experience, bridging the gap between a library of assets, a fresh visual style, and the iconic Dropbox product.

Subhead

Dropbox’s product visual strategy recently went through an update to introduce a more tactile, emotive faux 3D style. These new graphics appeared in marketing materials throughout 2024. This project explored how to bring this visual strategy into the in-product experience, bridging the gap between a library of assets, a fresh visual style, and the iconic Dropbox product.

Subhead

Dropbox’s product visual strategy recently went through an update to introduce a more tactile, emotive faux 3D style. These new graphics appeared in marketing materials throughout 2024. This project explored how to bring this visual strategy into the in-product experience, bridging the gap between a library of assets, a fresh visual style, and the iconic Dropbox product.