Guang Yu, design hero

The biggest hurdle of this project was negotiating the diverse and library of work Guang Yu has done throughout his career with my own personal style. Something I quickly realized was that a brand designer doesn't necessarily have a 'personal style', or anything that is distinctly 'them' (at least visually) when working on a project for a client. I instead had to craft a style of *presenting* work, that gave enough reverence for the work itself, while also representing the guile, adaptability, and creativity of a multi-faceted and practical designer.

I ended up with a system that reflected the practical nature Guang Yu uses to present his own work, a system that lets the work speak for itself. Tight and neat type treatment, clean and energetic motion, and a constant dedication to representation over reinvention brough this system of artifacts together, and I am beyond happy with how this turned out.