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● Freelance Project
Culturally sensitive branding for a construction consultancy.
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Skills
Identity Design
Brand Design
Motion Design
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Duration
Two weeks
Summer 2023 -
Tools
InDesign
Google Slides
Figma -
A symbol merging Polynesian navigation tools with a minimalist grid, signifying a dedication to guidance and representation in the construction space.
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● Identity
Reliable, nautical, minimal.
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A color and type package that is clean and modern, without compromising on the historical nautical context.
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● Collateral
Professional, maintainable documents
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Editable documents on a Google-based platform that reflect the clean minimal brand, without straying too far from convention in order to reflect reliability and trustworthiness.
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● Website
A hub for clients, past and future.
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A maintainable website that scales up easily for the client, while also presenting existing work in a practical and respectful way.