Tous les Jours is an international bakery and cafe chain based in South Korea. They are a cornerstone in many communities.

Tous les Jours Dublin's reliance on a paper-based ordering system caused chaos with lost orders, customer confusion, and pandemonium during peak times. This exacerbated the growing gap in customer expectations for modern, mobile-based ordering, and also hindered security and verification for order pickups and tracking.

Customers excited to celebrate special occasions in their lives were paying the price of a disorganized system where they fell through the cracks. Others had resulted to rolling the dice of fate, because of poor documentation for how to actually place an order.

The core issue that TLJ was facing wasn't necessarily that there wasn't a customer-facing order platform, but that their order tracking and fulfillment system was unable to keep up with volumne and could not respond to human error.

This was a self-initiated project, so there were no hard-set rules or deadlines I had to keep in mind. These are considerations I set for myself to limit the project scope.

• A week deadline because I could work on this for months.

• Nothing revolutionary because the goal is to replace a broken system, not to launch a new product that changes the industry landscape of cake ordering.

• Not just an app because a bandaid solution doesn't address an infection, and systematic change is required to aleviate the burden on customers and employees.

Through a series of online research and informal interviews with customers, front-of-the-house employees, and back-of-the-house employees, I identified a series of converging needs that would determine the form of the final deliverables.

Using the findings from the user interviews, I created these personas to further flesh out each user group's desires. At this point, I also narrowed my scope to customers and associates and not include managers and bakers, as the former two groups have more pressing needs.

Given the findings from the research and personas, I created concept maps that would provide further understanding of how different user groups work together and where their needs intersect.

The concept map allowed me to identify three specific areas where pain points congregated:

• In-person ordering is inconvenient for customers with busy lives.

• Online and phone ordering isn't a wholistic solution because there are no transcripts or physical confirmations from the bakery's end.

• Cake pickup is confusing for customers without order slips, and hard to manage for associates at scale.

Taking inspiration from existing food-ordering services like Grubhub and Doordash, I split my solution into two applications, one geared towards customers and one geared towards employees.

Customer Mobile App

Mobile ordering, order tracking and sharing, secure payments, and customizability for return customers. Modeled after common food and cafe apps like Chipotle or Doordash.

Associate Tablet App

Overview of all orders, in-store ordering support, order pick-up confirmation, menu information. A more practical tool for tracking and organizing without the fluff of a consumer-facing app.

To begin, I created a site inventory to give a better idea of what screens I would prioritize when drafting. The low-fidelity sketches allowed for exploration in how to differentiate between the two similar but different apps. I chose a few key screens.

After the initial sketching, I refined and developed the wireframes to medium fidelity to flesh out some of the semantics of each screen.

A small challenge with the visual style of this project was how to combine the existing Tous Les Jours branding with the modernity that the app offers. I created a consistent style sheet and assets to add character to the app.

A small challenge with the visual style of this project was how to combine the existing Tous Les Jours branding with the modernity that the app offers. I created a consistent style sheet and assets to add character to the app.

Since this project was self-initiated, there aren't any quanitfiable metrics that I could report about the conclusion of this project. What I can report, though, is that I showed this platform to the stakeholders I'd initially interviewed and they all immediately asked when they could have it. So, a win in my book.