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Undergraduate Thesis Project
Lifeblood
A series of artifacts in remembrance of Pittsburgh's bygone gay bars.
Student Project
Phipps
Rebranding a Pittsburgh institution for the modern age of horticulture.
Student Project
Alchemy Earth
A modern, elegant identity for a ceramic arts biennial held in the birthplace of porcelain.
Student Project
Si Xiang Mooncake
Mooncake packaging for Chinese Americans who can't speak Chinese.
Client
Design Lecture Series
An identity for the 2024-2025 Design Lecture Series at Carnegie Mellon School of Design that's in perpetual motion.
Student Project
Memory of a Monarch
Book and poster documenting the cross-border migratory patterns of monarch butterflies.
Client
Dropbox Brand Design
[Confidential] -
Lunar New Year Postcard
Risograph
CMU Design Week 2024
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Expertise
Branding, digital, motion, print, matcha whisking, farmers market hunting, etc. -
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Seeking
Freelance web, print, and branding projects about culture, food, queerness, and archives.
✉ Drop a line! -
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Experience
Smith & Diction ↗ Present
JWC Creative ↗ 2025
Dropbox ↗ 2024
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Education
Carnegie Mellon University ↗
Graphic Design BFA
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Recognition
CMU Design Merit Award 2025
Lee Goodman Scholarship 2024
Frank Ratchye Further Fund Recipient ↗ 2024
CMU Design Merit Award 2022
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Made with: HTML/CSS/JS
Typefaces used: Director Degheest by Ange Degheest, Camille Depalle, Eugénie Bidaut, Luna Delabre, Mandy Elbé, May Jolivet, Oriane Charvieux, Benjamin Gomez, Justine Herbel. Distributed by velvetyne.fr
Caleb Sun is a Philly-based brand and graphic designer.
He’s passionate about creating artifacts that feel like a breath of fresh air and make people excited about the brands that they interact with through strategic, moving, story-driven systems.
But he does all sorts of things.
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Sonny Angel Book ↗
Sisyphus's Dishes
[In Progress] Neue Bobbin Typeface ↗
Letter to a past self ↗
ASCII ↗
Singularity Typeface ↗