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[1]
Lifeblood
A series of artifacts in remembrance of Pittsburgh's bygone gay bars.
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Undergraduate Thesis_Archival Research, Editorial Design, Exhibition Design
[2]
Do More With Phipps
A timeless identity for a botanical garden that honors the past and looks eagerly towards the future.
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Undergraduate Thesis_Archival Research, Editorial Design, Exhibition Design
[3]
Alchemy Earth
A modern, elegant identity for a ceramic arts biennial held in the birthplace of porcelain.
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Event Identity
[4]
Si Xiang Mooncake
Mooncake packaging for Chinese Americans who can't speak Chinese.
Brand Identity, Repositioning
[5]
5539 Cafe
A down-to-earth, place-based identity for a cafe pop-up hosted by and for friends.
Brand Identity, Repositioning
[6]
Or to Taste
A book about food and memories told by 12 strangers.
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Personal_Book Design, Creative Direction
[7]
Design Lecture Series
An identity for the 2024-2025 Design Lecture Series at Carnegie Mellon School of Design that's in perpetual motion.
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Client_Event Identity Design
[8]
Memory of a Monarch
Book and poster documenting the cross-border migratory patterns of monarch butterflies, and the metaphorical, multi-lingual implications of that journey.
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Personal_Editorial Design, Print Production
[9]
Dropbox
[Confidential]
Transparency report web redesign______
Client_Website Design -
Lunar New Year Postcard
Risograph
CMU Design Week 2024
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Expertise
Branding, print, motion, digital, matcha whisking, farmers market hunting, etc. -
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Seeking
Freelance projects always
Full-time opportunities starting Fall 2025 -
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Experience
Smith & Diction ↗ Present
JWC Creative ↗ Present
Dropbox ↗ 2025
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Education
Carnegie Mellon University ↗
Graphic Design BFA
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Recognition
CMU Design Merit Award 2025
Lee Goodman Scholarship 2024
Frank Ratchye Further Fund Recipient ↗ 2024
CMU Design Merit Award 2022
Caleb Sun is a Philly-based brand and graphic designer. He’s passionate about creating artifacts that feel like a breath of fresh air and make people excited about the brands that they interact with through strategic, moving, story-driven systems.
But he does all sorts of things.
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Sonny Angel Book ↗
Sisyphus's Dishes
[In Progress] Neue Bobbin Typeface ↗
Letter to a past self ↗
ASCII ↗
Singularity Typeface ↗